Glossary
Glossary of WhatsApp, Cloud API, and agents
Short definitions of Cloud API, coexistence, WABA, templates, BYOK, white-label, and more. For agencies that resell WhatsApp + AI.
Last updated: September 15, 2026
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This glossary clarifies terms that show up in briefs and RFPs: Cloud API vs Business API, coexistence, WABA, templates, opt-in, BYOK, white-label. Each entry starts with a direct definition. When the term is a pillar (Cloud API, coexistence, agents), the canonical page is the pillar. 42agents is the white-label layer on top: LatAm agencies, from USD 39 per account, 7-day trial.
- 24-hour window
- About text
- After-hours bot
- Agency subdomain
- Agentic workflow
- AI agency
- AI agent
- AI sales agent
- AI support agent
- API-only mode
- App Secret
- Authentication message
- Authentication template
- Ban risk
- BSP
- Business profile
- Business Solution Provider
- Business-initiated conversation
- BYOK
- BYOK billing
- Catalog message
- Chunking
- Click-to-WhatsApp
- Click-to-WhatsApp ad
- Coexistence mode
- Contact message
- Conversation assignment
- Conversation pricing
- CRM sync
- Custom domain
- Data retention
- Deep link
- Delivery status
- Display name
- Dual number strategy
- E.164
- Embedded Signup
- Embedding
- End client
- Escalation path
- Few-shot prompting
- Free entry point
- Free trial
- Graph API
- Green checkmark
- Grounding
- Hallucination
- Human handoff
- Human-in-the-loop
- Ice breaker
- Interactive message
- Knowledge base
- Large language model
- LatAm market
- Lead qualification
- List message
- Location message
- Marketing agency
- Marketing message
- Marketing template
- Media message
- Message reaction
- Message template
- Messaging compliance
- Messaging limit
- Messaging tier
- Meta Business Manager
- Meta conversation fee
- Meta Tech Provider
- Meta Verified
- Multi-agent inbox
- Multi-tenant
- Official Business Account
- Onboarding
- OpenAI API key
- OpenRouter
- Opt-out
- OTP
- Partner solution
- Phone migration
- Phone Number ID
- PII
- Policy enforcement
- Prefilled message
- Presence
- Production number
- Quality update
- RAG
- Rate limit
- Read receipt
- Reply button
- Reseller margin
- Sandbox number
- Self-serve
- Service window
- Session message
- Shared WABA
- SMB
- Software house
- Software reseller
- Stale chat
- Support SLA
- System prompt
- System User
- Tech Provider
- Template approval
- Template category
- Template rejection
- Tokens
- Tool calling
- Two-factor authentication
- Typing indicator
- Unofficial WhatsApp API
- User block
- User report
- User-initiated conversation
- Utility message
- Utility template
- Voice message
- wa.me
- WABA
- Webhook verify token
- WhatsApp API conversation
- WhatsApp BSP
- WhatsApp Business API
- WhatsApp catalog
- WhatsApp chatbot
- WhatsApp Cloud API
- WhatsApp Cloud API number
- WhatsApp coexistence
- WhatsApp coexistencia
- WhatsApp Flows
- WhatsApp inbox
- WhatsApp message template
- WhatsApp opt-in
- WhatsApp Payments
- WhatsApp QR code
- WhatsApp quality rating
- WhatsApp webhook
- White-label
- White-label SaaS
- White-label SaaS
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