Glossary
WABA
WABA: WhatsApp Business Account in Meta Business Manager that groups numbers and messaging assets.
Last updated: September 15, 2026
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- Official Cloud API with coexistence
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A WABA (WhatsApp Business Account) is the WhatsApp Business account inside Meta Business Manager that groups phone numbers, templates, and messaging platform settings.
Without a WABA there is no business Cloud API. Onboarding usually goes through Embedded Signup with a Tech Provider or BSP.
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