Is it the same as wa.me?

Related outcome (open chat), different origin: native Ads vs generic link.

Does it require Cloud API?

You can receive in the app; at scale with an agent, Cloud API + coexistence is the serious path.

Glossary

Click-to-WhatsApp

Click-to-WhatsApp: Meta ads or buttons that open a WhatsApp chat with the business.

Last updated: September 15, 2026

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Click-to-WhatsApp is Meta’s ad format or call-to-action that sends the user into a WhatsApp conversation with the business number, instead of only to a landing page.

Without someone (or an agent) on the other side, the click goes cold. That is where Cloud API + agency white-label agent comes in.

Frequently asked questions

You may also need

Full glossary
wa.me
WhatsApp opt-in
AI sales agent

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