Glossary
WhatsApp message template
WhatsApp templates: pre-approved messages for outbound outside the 24-hour window (marketing, utility, authentication).
Last updated: September 15, 2026
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A WhatsApp message template is a Meta-preapproved format to start or reopen conversations outside the service window, in categories such as marketing, utility, or authentication.
Without a template, cold API outbound does not fly. Conversation price depends on category and country. Opt-in applies especially to marketing.
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